Well hello there. I’m Ana.

I am a user advocate driven by passion, empathy, and collaboration. I problem solve with special attention to how products relate to business, shareholders, and users.

Female user experience designer in The Bay Area, California

Mobile application development for food service workers tot rack and improve performance.

SERVETRACK APP DESIGN

KAKOU WEBSITE AND APP DESIGN

Website design and development for a fair trade, ethically conscious online clothing boutique in Hilo, Hawaii

DESIGN PROCESS

I’ll take your product through the design process starting with intimately getting to know your problem space through asking the right questions. Through exploratory research and analysis, I’ll bring you to a better understanding of your users—their personas, what they love about your product, and their pain-points. I’ll then ideate and prototype, and test your product with your goals as well as your users’ in mind. Finally I will present to stakeholders for buy-in and implement finalized designs.

UX RESEARCH

  • Problem definition

  • Conducting interviews

  • Synthesizing, and analyzing user research

  • User personas

  • Card sorting

  • Ideation

  • Heuristic evaluation

INTERACTION DESIGN

  • User experience mapping

  • Wireframes

  • Informational architecture

  • Design systems

USER INTERFACE

  • Web and mobile layout

  • Logo design

  • High fidelity mock ups

  • Interactive prototypes

  • Presentation Design

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